Saturday, November 13, 2010

Polish electoral advertising taking bill board to new heights

WARSAW, Nov 12 (Reuters) - A Polish singer and tabloid celebrity has put up posters of herself stretched out on the sand in a provocative bikini as part of her campaign to win a Warsaw district council seat in municipal elections on Nov. 21.

It's all in the way you advertise that helps sell the message in the campaign

Several of the posters -- -- are to be seen around Warsaw's Bemowo district bearing Sara May's slogan: "Beautiful, independent, competent."

"The deeds count, not the words, so I will not promise anything. I live in Bemowo in Warsaw," May, whose real name is Katarzyna Szczolek, wrote on her English language website, adding that she would try to make the city a better place to live in. Internet users who posted their comments below May's poster on various websites were not interested in her political views, preferring extensive discussion of the extent to which her photograph had been digitally enhanced.

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